Regiment Coffee

This was another complete branding exercise for a new client, requiring concepts sympathetic to it's surroundings.

Regiment Coffee sits in the corner of the Orakei RSA building. As landlord, the RSA requested branding in keeping with the organisation and their values and history, whilst the client requested designs to be bold and kept to black, white and red (to denote freshness and a subtle nod to the poppy). Consideration was also made regarding certain design elements and their potential impact on the RSA members.